Sunday, September 29, 2013
Industry
This book design is possibly my favorite design I could find. The design on the cover shows an example of industry in our world, while creating movement in the title by moving the "I" with the crane. The back of the book has a very neatly typed synopsis of the book with the title and author repeated. Hierarchy is found again in the title and author on both the back and front of the book cover by having a large bold sans serif text for the title and a smaller white sans serif text for the author. The only problem with the cover is that the large back text seems a lot heavier than the smaller white text. There isn't as much of a weight problem on the back because the black text isn't out numbered by the white text. The spine of the book is very simple. It is a white spine with the title and author in black font. This is a simple design for the spine, but it works very well on this cover. All in all this is a great design for a book and the techniques can be transferred to other genres and designs.
The Wave
The Wave by Julie Myerson has a really simple and well done book cover. This cover has a very nice style throughout the entire piece. The texture style of both fonts and the wave lines all give a hand-drawn chalk-like design. This creates a simple and easy to understand design on the cover that grabs the interest of the audience, while keeping the title the main focus of the design. The title is given importance by using a larger bulkier font, while the author's name is in a thin sans serif font to create hierarchy. All of the waves create motion and connection to the back of the book and even the spine of the book. The back has a quick synopsis of the book, while the spine has nothing but connecting illustrations. I think this is a great design and it is a great example of how to create a great design, while keeping simplicity. This is a technique I want to use in the future with book cover designs.
Friday, September 27, 2013
The Psychopath Test
The Psychopath Test written by Jon Ronson has a very interesting book cover. First of all, the colors on the right side are very very noticeable from first sight. The split in this cover is a great idea. It shows both sides of the human mind; both normal, and psychotic. The rabbit also gives an element of calm design, while the cheetah makes things chaotic and creates motion. The font on the right is a little distracting, but for the design I think it works. The font rule is followed here by having three different fonts, but different font styles are used to create difference in appearance and hierarchy. I think the colors on the left make the book look like a school textbook, while the right side looks like an 80's comic book. The title and author also show that they are of higher importance to the reader by either being typed in a different font size or by using a different font style. Hierarchy is used well in this cover. I want to use this kind of hierarchy in my work.
Wednesday, September 25, 2013
Extremely Loud & Incredibly Close
This book cover for the book "Extremely Loud & Incredibly Close" is made using a very simple illustration. The cover is a hand that has all of the typography in the handprint. Personally I like the color choice, but thats about it. The title is hard to read since it is rotated 90degrees clockwise and are on the fingers of the hand. After the title is the authors tagline, then in HUGE type is the author's name. At first glance the only thing I really read is the author's name. I think that maybe a better illustration for this could have been a silhouette of New York City; or the skyline made out of text. I think that this is a good idea, but it gives off a narcisitic vibe by making the authors name the size of half of the cover and by making it two times more noticeable than the title. I think that this could be reorganized without destroying the choice of illustration. Some may disagree with me, but I personally do not think that this illustration was a good choice.
Tuesday, September 24, 2013
Red Dog
I really like the cover of the book "Red Dog". It has a very simple color scheme and uses very formal font type. The title is sized well so that it almost aligns with the authors name. A thin line and a small illustration are located in between the title and author to provide division while still providing organization. The additional comment at the bottom of the book cover is in the same color as the background of the cover. A dog is running on the illustration and is the same color as the title and author text. The title, author, and tag are all in different sized fonts creating hierarchy by keeping the more important info larger. I think that the uses of these three colors repeatedly makes sure that the cover doesn't get too complicated or distracting. The text is balanced well and the cover looks great while not overcomplicating the design elements.
Sunday, September 22, 2013
P. Eggleston
P. Eggleston is a designer who creates illustrations and works on branding, promotions, and advertisements for Target. The illustration below shows an add for Target's pharmacy and its vaccination program. This illustration works well for a few different reasons. The first being that the bandaid is the only illustration within the piece and gives the audience something to associate the ad with. The second good thing about this ad is that the words are very balanced on both sides of the bandaid. Once you begin to look at the word "vaccination", you begin to realize that the add also splits the word and shows the "nation" in red. This matches the bandaid and creates a uniformed look, but also expresses that the program is available nation-wide. There is great hierarchy within the ad and it is very clean, clear, and concise while also displaying a well done minimalistic illustration.
Dave Foster
Dave Foster creates not just illustrations, but also the type that goes into it. He is an independent designer in Sydney, Australia. The picture above is of one Foster's typographical fonts. This is not just an impressive design or idea, but is very well carried out. This requires a lot of font manipulation, planning, sketching, and clicking of the mouse. In this map there are more than 380 tribes in their respective places. This is one of the most eye-catching pieces I've seen and provides the audience with plenty of content to appreciate. Foster has created his own set of type called FosterType which is a package of 8 styles of serif fonts in 4 different weights.
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