P. Eggleston

P. Eggleston is a designer who creates illustrations and works on branding, promotions, and advertisements for Target. The illustration below shows an add for Target's pharmacy and its vaccination program. This illustration works well for a few different reasons. The first being that the bandaid is the only illustration within the piece and gives the audience something to associate the ad with. The second good thing about this ad is that the words are very balanced on both sides of the bandaid. Once you begin to look at the word "vaccination", you begin to realize that the add also splits the word and shows the "nation" in red. This matches the bandaid and creates a uniformed look, but also expresses that the program is available nation-wide. There is great hierarchy within the ad and it is very clean, clear, and concise while also displaying a well done minimalistic illustration.