Koyo

This design for Koyo Authentic Japanese Cuisine uses typographical hierarchy to show importance and categorization. There are very few illustrations to this design so the hierarchy of the text is the most important part of the design and layout. The menu is categorized by meal type in a large type that is given a very handwritten looking font. Underneath the menu category is a smaller line of type beneath it with additional descriptions of that specific category. Then the menu items for that group are left justified in a normal looking font size and are given a font that is close to a Times New Romans look. The menu item is then followed by either a smaller font type with a description of the meal, or a series of periods to create a line for the customer to follow to the price. The amount of periods depends on the length of the menu item's name and the amount of additional description. After the periods is the item's price, which is right justified and matches the font and size of the menu item. This process of alignment helps the customer to see an organization to the menu. The side box has additional info about the restaurant itself and has the logo at the top, followed by the specials, address and phone numbers, hours of business, and additional payment info. I think that the side box of this menu could be put on the front of a menu if the payment info was moved to the back of the menu with a few extra details. Overall I think the design is well done and doesn't use too many design elements outside of typography.