Wednesday, November 13, 2013

Teddy's

One of the under appreciated parts of a dinner menu is the cover and back. Most of the important content is in the pages of the menu so the cover and back are sometimes overlooked. On the menu cover for Teddy's Restaurant in NYC, there is a very simple design element in the center to draw the attention of the customer to the menu. The type at the top includes the name of the restaurant in a large font. I like that there is even font variation in the logo type on the cover. Since the name "teddy's" is more important than the already known fact that the menu is for a restaurant, the type for teddy's is larger and even has a different font than the rest of the entire menu. The title is all in lower case and has a very nice look to it. The back has another small illustration and the address of the restaurant. I think that this is a very nice menu cover design and it shows a lot of appeal even though there isn't much going on. I like the color scheme and I think that the two tone color scheme makes things simple and actually makes it look of elegance.

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