Why Design Now?

This typographic event poster has a very cool design idea, but there are some pros and cons about the overall typography. The top of the poster is nicely done and the green color scheme is very appealing on the yellowish-brown background. Unfortunitely the type underneath green type is lost due to the lack of color variation. It looks like this design is going for cut out look at the top, but there is not enough definition on the bottom of the type to show which letters are which. It honestly took me some time to see that "now?" was at the top and it looked as if the recycling logo was randomly placed on the page. I like the way that they mirrored the first and second halves of the tagline in the middle. This is a really cool idea but I personally would have moved "for" over a little to the left and aligned the "f" with the "r", that way the "o's" would match up and the "r" would match the same half-arch shape found in the beginning of the "m". This would require some additional spacing adjustments, but would help the design feel a little more authentic. The address, time, date, and contact info are all separated by the line coming from the "f". The time & date, as well as the contact info, are all left justified on the right side. The address is right aligned on the left side. This is inconsistent and does break the readability. The actual synopsis of the event is sideways and runs next to the almost-centered bar. This is also very hard to read and very unnecessary. There is so much empty space in this piece left over and this really makes me ask, "why didn't they at least make the type large enough to read?". I think that they could have used the synopsis to take up most of the empty space on the right and if they made the type larger it would be easier to read and it wouldn't look as unfinished as it does now. I think that this was poorly designed typographically. I think that there could be a lot more elements of design and typography in this poster, but unfortunately they were not added.