Great Value

The Campbell's soup can is well known and is very nicely designed. This is a very professional and stylish design that creates the idea in the consumer's mind that this is the best quality soup available and that they should buy this over any other brand. The Great Value soup can goes the other way. The design is very simple and pushes the idea that this is soup, but not an expensive soup. The font style is bold and plain. The name is even suggesting that price is more important than quality. The Campbell's can also contains added content and features info about the soup's contents, the other can just features the name, flavor, and an image of mushrooms. The Great Value can shows the consumer that this product is about affordability and not just about taste. This is a great design even though it is simplistic. It shows the main info about the product, without overcomplicating the design or making the design make the product seem more important than it actually is. This is a layout for providing this type of imagery and for this product's targeted group of consumers.