Am I Collective

This is one of many typographical illustrations that design team Am I Collective has created for Dockers Pants. This design creates the silhouette of a man wearing their brand of pants. The entire type is created out of things that manly men hold in their pockets to show that these pants are for any kind of man. The illustration has different fonts throughout the piece to create font variation and to create implied texture. The tagline is located directly in the middle of the illustration and  says, "Pockets for hiding your various man things". This line is in a larger font which creates typographical hierarchy. Am I Collective is a design and animation firm that has created designs for companies such as Adobe, Apple, BBC, HP, Red Bull, Converse, NBA, Nike, The XGames, and many more. I like this piece a lot in the way that it creates a living illustration from type and that when you first see this design you don't see a bunch of words, but rather a man wearing his Docker cargo pants. Am I Collective clearly knows what they are doing when it comes to illustration and marketing and they truly know how to connect their product to their targeted market.