Snickers Satisfies

When I think of a good case describing point of purchase, I think of Snickers. This design is very simple but great for a quick sale. The front of the wrapper has the name of the bar in a large type that takes up the entire front. This is great for brand recognition and helps the consumer see this brand before all the others. The bright red border, blue type, and white background helps make the type stand out on the dark brown wrapper. If someone is in a hurry and sees a rack of candy bars, this one would stand out first and would probably grab the consumers attention before all of the others. Under the logo is the link to their website which is called, "SnickersSatisfies.com". They use the name of their website as another way to reach the customer. The large boxed font stands out and is very noticeable, and also acts as a form of advertisement for the candy bar itself. At first glance it looks like they are just saying that Snickers satisfies. This is another great way to reach the interest of the customer. On the opposite side of the main logo is a very similar logo that plays off of their brand, but instead of Snickers, this says "Satisfies". If this candy bar was on a rack and turned upside-down, then someone would see a candy bar that says "satisfies". This is also another way to reach the customer. By using a familiar looking logo, but replacing the content with a desirable message, this creates an immediate brand recognition while also sending a message to the targeted market. I really like this design layout and I personally think that this is a great example of how to sell something based off of "point of purchase".