Coca-Cola is possibly the best known soda in the world and has been part of some of the best marketing campaigns around. The very simple script font is known as their logo and provides immediate recognition to what brand of soda it is. They use a contrasting color combination that provides recognition and is easy to notice even from a distance. even the small type looks readable in white and stands out well. Having the nutrition facts in white helps keep consistency throughout the piece and helps provide continuity. In the recycling details they made key words and logos green to stand out and show that they are eco friendly and support "going green" and support recycling efforts. I think that Coke is always a great example when it comes to designs and marketing.
No comments:
Post a Comment