Immediately after seeing THIS IS' website my first thoughts were "I WANT TO WORK WITH THEM!". THIS IS is an East London based and lead by Art Director, Sean Freeman. THIS IS has been the recipient of numerous awards and provides illustrations for companies like NIke, Maxim, Sony, Penguin Books, and many more. Freeman has focused the studio on creating great looking illustrations that use typography to tell a complete story within a matter of seconds. The illustration places the audience in the world of the story or advertisement, while the typography is fused into the actual elements of the design to tell even more about the story.
In this illustration for The NewYork Times Magazine, the scene of destruction is shown and understood immediately, but it is not truly felt or appreciated by the senses until it is seen written out in the burning ashes of that same destruction.
THIS IS is recognized on their website but 20 publications, 45 clients, have offered 6 exhibitions, and have won 13 awards. I really enjoy the work they do typographically and I think that THIS IS is a great design studio who truly looks to create a story by the visual effects of the word, not just their definitions.
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