New Life to Helvetica

Oded Ezer designed Helvetica Live. When a designer looks at helvetica they see the most simple sans sariff font out there. Taking advantage of this simplicity, Ezer has looked outside of the box and created a Frankenstein-esk version of the font. I love the use of font manipulation, while also maintaining the simplicity of this sans sariff font. With this manipulation the font has also become the illustration. This is an easy way to create an illustration and send a clear message to the audience.